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user experience design

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user experience design

IT EXPERT DESK offers User Experience Design (UXD or UED), which is a design process whose main goal is to create a system that gives a positive user experience. As a result, UXD incorporates theories from a variety of disciplines, including user interface design, usability, accessibility, information architecture, and human-computer interaction.

The practise of producing evidence-based interaction designs between human users and products or websites is known as user experience design (UXD, UED, or XD). Research, data analysis, and test results drive UX design decisions rather than aesthetic tastes and views.

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UX/UI Design is at the core of all solutions developed by It expert Desk. Our Designers work specifically based on guiding principles of It expert Desk as their main priority is to enhance User-Experience. We focus on creating solutions that user wants to experience with Simplicity and Scannability so that the application can be easily understood by the users on first appearance.

We give high Priority importance to standard Design Guidelines and Call to Action based on usability of the application

It expert Desk work with clients to design concepts for a new mobile & web applications or re-design existing solutions with a purpose to modernize the design & provide a meaningful user experiences that strengthen the brand & deepen customer engagement.

From Ideation to Perfection

We design to communicate your ideas to your user the way they can be driven towards your business goals by following an ideal road map of understanding your users.

Strategy

Design

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Strategy

Effective solutions can only be achieved from insight: we patiently understand about your goals, ask the right questions to map your business, your users, your competition and the problems or opportunities that you are trying to address. We then conduct ethnographic and competitive research and analysis, apply the principles of user-centered design and assess all relevant factors impacting the project to define the exact problem statement, that need to be solved to address both your business goals and user’s expectations.

Concept Understanding

InnovationM would conduct discussion to learn about your goals, ask the right questions to understand your business, your users and your competition and the problems or opportunities that you are seeking to address.

Research and Analysis

After Understanding your requirements, experts in InnovationM spend time on personal level research of Customer Journey and use cases of your app outlining the ideal user experience for each touch point with your product.

Creation of Detailed Wireframes and Prototypes

Solutions suggested by our experts are put down in the form of Detailed wireframe and prototypes to better understand the functionality and flow of the application.

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Design

An effective design is essential for better business. Following design process is core for our organisation. Our designers are experts in solving complex business challenges while giving users simple and memorable experiences. We specialize in cross-channel, user experience design for web platforms, web-based software applications, CMS/CRM platforms, kiosks/displays, desktop software, custom operating systems and mobile applications. Our process includes competitive analysis, ethnographic studies, expert analysis, focus groups, discovery workshops, flow diagramming, information architecture, customer journey mapping, UI design, UX/UI specifications and style guides.

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Creating Mood Board

We create moodboards to attempt towards creating creative vision and demonstrate the feeling, tone and direction of a proposed design or product. in this process we work towards creating look and feel of the product in terms of typography, imagery, color palette and effects such as texture, layering and call to action.
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Designing User Interface

Based on the moodboards created we work on designing the most functional user interfaces screens of the application to view and analyse the look and feel of the application at runtime. This process works on various iterations until designers get best solution of your problem and help achieving your goals.
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Transitions and Animations

After finalising designs the liveliness and WOW Factor of the application comes during the final phase of the application development. During this phase our designers gives the transition and animation guidelines to the developers for various design elements of the application so that the application can provide proper and ontime feedback to give the sense of realtime experience to the user.